Choose Your Brand Name
GATHER IDEAS AND BRAINSTORM TO CREATE A LIST OF POSSIBLE NAMES
Before anything else, you can start thinking about possible names for your cigar brand.
The trick is to come up with as many names as possible, list them all down, and slowly choose away the bad ones until you are left with the best candidates.
USE CLEAR, DESCRIPTIVE, EASY-TO-REMEMBER WORDS
Sure, you want customers to remember your name easily, but that doesn't mean you should use any weird word to gain attention. It's important to make sure your brand name won't send mixed messages—or the wrong message altogether.
Instead, use words that can be easily connected to your product or service, the mission your company stands for, and what customers can expect from your brand.
MAKE SURE IT'S UNIQUE
The last issue you want to face is a trademark suit, so before setting your heart on a brand name, do some research to see whether other brands are already using it.
For US, research your candidates in the United States Patent and Trademark Office (USPTO) database to see if your candidates are available to be registered.
As you're considering brand names, check to see if the domain name is available. If your team has their heart set on a certain name, you may be able to purchase the rights to the domain from the owner, but find out if that's a possibility before finalizing the decision.
SKIP THE BUZZ WORDS
Using trendy new words in your brand name is one way to make it memorable. It's especially helpful in garnering attention and interest from a younger target market. The problem with building your identity on a trend is that it's simply that—a trend.
As we all know, trends come and go, so it doesn't always make sense for the long term. What makes sense for millennials today might not make sense for the younger generation tomorrow, so it's possible for your brand to lose relevance. Try to pick brand names that you can define and that will stand the test of time—and save the trendy lingo for timely marketing campaigns instead.
MAKE SURE THE NAME CAN BE CARRIED OVER TO YOUR LOGO, SLOGANS & TAGLINES
Brand consistency is critical to growth, and it all starts with your brand name. The name should look and sound great alongside the rest of your branding: logos, taglines, slogans, etc.